Notes from the workshop

A 2023 copy-pasted robots.txt block silently deletes sites from ChatGPT and Perplexity answers in 2026. The five-minute audit, the 12 bots that matter, and the allow-search, block-training strategy.

Gumroad's pricing page says 10%. Your payout says otherwise. Every line item on a direct sale and a Discover sale, the price floor where you lose money, and the monthly revenue where leaving starts to pay.

The three-dial pricing model behind our free calculator, in the open. Market bands per product type, the 1.6x business multiplier, ladder snapping, and how the same math priced our own 19-product catalog from $9 to $119.

Em-dash bombardment, "delve into", triads on autopilot, sentences all one length. The tells that make editors stop trusting a draft, why detectors are the wrong tool, and the checklist this site runs on its own copy.

A working guide to the Claude Code skills that move real work — TDD, planning, code review, multi-agent collaboration. With six skill packs solo developers actually use and the gaps each one closes.

An honest postmortem of selling digital products through a Gumroad redirect for twelve months. Real numbers from modernwebseo.gumroad.com, what the redirect actually cost in trust, and the moment I stopped.

A repeatable workflow for taking AI-drafted product copy through a humanizer pass so it sounds like one person wrote it, passes AI-detection tools, and gives ChatGPT and Perplexity something distinctive to quote.

A practical guide to the EU Consumer Rights Directive Article 16(m) waiver for digital goods. The exact dual-checkbox UI, the consent_logs schema, and the Withdrawal Button you have to add by June 19, 2026.

A working playbook from one founder running a 19-product shop. Distribution, payment infrastructure, refund law, content gravity, and the trust signals that actually move money.

A practical walkthrough of the robots.txt and llms.txt files that ship on toolgenx.com. What each rule does, why the AI crawlers are explicitly allowed, and how llms.txt actually gets used.

A 100-point checklist for scoring a page on how likely AI search engines are to cite it. The five categories, the actual scoring rubric, and the cut-off score I will not publish below.

A solo founder comparison of the three checkout options for digital goods, with actual fees, integration time, refund tooling, and the moment each one stops making sense.

A practical walkthrough of the Van Westendorp Price Sensitivity Meter for solo founders. The four questions, the math, the real survey results from a $29 product, and the price I actually shipped.

A repeatable cold-outreach system used to run ModernWebSEO solo. The six phases, the actual response rates, the email templates that get replies, and the prospect-research time budget per lead.

A small-shop guide to the five SEO + GEO changes that move real traffic. No tooling overhead, no agency, no monthly subscription. Just the structural choices that get you cited.

AI Overviews now eat half the SERP. The seven specific writing and markup moves that consistently land your content in the answer box, with examples from pages that get cited and pages that do not.

A single 30-day landing page rewrite that quintupled conversion on a SaaS template product. The exact six changes, the A/B split, the numbers, and the one change that did 60% of the lift on its own.

A reusable workflow that turns a 45-minute podcast episode into 12 derived pieces across six platforms over 14 days, with a 4-hour production budget after the recording is done.

An honest postmortem of a site rebuild — why the old version failed despite "looking fine", what the rewrite changed, and the four decisions I made too late.