Startup Launch Arsenal
Go from idea to funded with 10 founder skills covering pitch, pricing, and launch.
// what it looks like
Screenshots
// workflow at a glance
How the 5 phases connect
10 founder skills, a pitch deck framework, the Van Westendorp pricing tool, and the ORB launch planning system.
10 founder skills covering pitch, pricing, and launch strategy
Investor pitch deck structure with VC-approved slide order
Van Westendorp pricing: find the exact price your customers will pay
ORB launch framework: owned, rented, borrowed channels
From napkin idea to investor-ready in one structured system
// the pain it removes
What this fixes
You have a solid idea but your pitch is a mess, your pricing is a guess, and you have no idea how to launch.
for
The right buyer
Who this is for
Early-stage founders who need to pitch investors, price their product, and execute a launch
not for
Who this is not for
- · Looking for a magic shortcut — this removes friction, not effort.
- · Want hand-holding consulting — buy a consulting hour separately.
- · Need a guarantee for an exotic niche — email me before buying if unsure.
// frequently asked
Questions buyers ask
- Is this for fundraising or bootstrapping?
- Both, but the pitch deck and investor briefing pieces lean toward fundraising. Bootstrapped founders use the pricing, launch, and ORB framework; the pitch material doubles as customer-facing deck once you remove the investor slides.
- How specific is the pitch deck framework?
- It mirrors the slide order that pre-seed and seed VCs expect: problem, insight, solution, why-now, market, business model, traction, team, ask. Each slide has a fill-in-the-blank template plus 2-3 examples from funded decks for context.
- Does the Van Westendorp pricing tool need real customer data?
- Yes — you need 20-30 survey responses minimum to get a usable price band. The toolkit ships with the survey template, the Google Form setup, and the analysis sheet. Without responses, the tool teaches the framework but cannot tell you a price.
- What does the ORB launch framework cover?
- Owned channels (newsletter, blog, podcast), Rented channels (social, ads, partners), Borrowed channels (PR, communities, influencers). The playbook prioritizes which to invest in first based on your team size and runway, with checklists for each.
- Are the example decks redacted?
- Most are anonymized — company names changed, numbers proxied. Two are public examples (early Stripe, early Notion-style structure) referenced for slide flow. Buyers should not expect raw confidential deck dumps.
// ready to buy
Startup Launch Arsenal — $39 one-time.
Buy on Gumroad →