Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
スタートアップ・ローンチ・アーセナルとは何ですか？
創業者向けの10のClaude Codeスキル：投資家向けピッチデッキ、VCへのコールドメール、市場調査とTAM/SAM/SOM規模算定、Van Westendorp手法による3段階価格設定、5フェーズORBローンチフレームワーク、60以上のローンチチェックリスト、営業デッキ、ワンページャー、デモスクリプト、アウトバウンドメールシーケンス。
product-marketing-contextスキルは何をしますか？
唯一の情報源としてのポジショニング資料を作成します。他のすべてのスキルがこれを自動的に読み込みます。/investor-materialsを実行すると、課題、解決策、市場、トラクション、調達ニーズをすでに把握しています。
investor-materialsスキルが生成するピッチデッキ構成は？
10〜12スライドのデッキ：表紙、課題、解決策、プロダクト、市場規模（TAM/SAM/SOM）、ビジネスモデル、トラクション、市場開拓戦略、チーム、調達ニーズ。ワンページャー、投資家メモ、アクセラレーター申請書も生成。
ORBローンチフレームワークとは何ですか？
ORB = オウンド（Owned）、レンタル（Rented）、ボロー（Borrowed）チャネル。オウンド：メールリスト、ブログ。レンタル：Product Hunt、Hacker News、Reddit。ボロー：プレス、インフルエンサー、投資家のネットワーク。launch-strategyスキルが5フェーズにわたって3つをすべて調整します。
pricing-strategyスキルはどのように機能しますか？
4つの手法：価値指標の選択、3段階構造（グッド/ベター/ベスト）、フリーミアムvs無料トライアルの意思決定フレームワーク、Van Westendorp価格感度分析。完全な価格設定の推奨事項を出力します。
4週間のタイムラインはどのようなものですか？
第1週：/product-marketing-context + /market-research。第2週：/investor-materials + /pricing-strategy。第3週：/investor-outreach + /cold-email。第4週：/launch-strategy + /launch-checklist + /sales-enablement。
非技術系の創業者でも使えますか？
はい。コーディングスキルは不要です。Claude Codeとスタートアップに関する質問に答える意欲があれば十分です。スキルが方法論、構成、アウトプットを担います。
YCやTechstarsの応募に使えますか？
はい。investor-materialsスキルにはY Combinator、Techstars、類似プログラム向けのアクセラレーター申請モジュールが含まれています。
ChatGPTでピッチデッキを書くのとどう違いますか？
ChatGPTはあなたのスタートアップを知らず、投資家が何を求めているかも、ORBローンチフレームワークも知りません。product-marketing-contextスキルがすべてのアウトプットにスタートアップのDNAを組み込みます。スキルは実績ある投資家期待の構成に従います。
どのステージのスタートアップに最適ですか？
資金調達またはローンチを準備しているプレシード・シード期の創業者。市場開拓を目指すソロ創業者、YC/Techstars応募者、大型ローンチを計画するプロダクトマネージャーにも有用です。
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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