2025 Makeup Trends & Amazon Dupes
Stay ahead of the curve with this year's hottest makeup trends, complete with affordable Amazon alternatives that deliver high-end results.
Makeup Trend Authority
Our beauty trend experts monitor global fashion weeks, celebrity looks, and social media to bring you the most accurate 2025 makeup predictions. We've tested over 500 Amazon dupes to find the best alternatives.
2025 is shaping up to be the year of expressive, personalized beauty. Gone are the days of following rigid makeup rules—this year is all about embracing your individuality while incorporating the latest trends that speak to you. From the effortlessly glowing "glazed donut skin" to bold graphic eyeliner that makes a statement, 2025's makeup trends offer something for every personality and skill level.
What makes this year particularly exciting is the accessibility of these trends. Thanks to innovative formulations and the rise of affordable alternatives on Amazon, you don't need to spend hundreds of dollars to achieve runway-worthy looks. Many of the products we recommend cost less than $25 and deliver results that rival luxury brands costing three times as much.
The beauty industry has also become more inclusive, with trends that celebrate natural textures, diverse skin tones, and individual preferences. Whether you're drawn to the clean, minimal aesthetic or prefer bold, artistic expressions, 2025's trends encourage you to experiment and find what makes you feel confident.
This comprehensive guide breaks down the 8 most significant makeup trends of 2025, complete with step-by-step tutorials, celebrity inspiration, and carefully curated Amazon dupes that deliver professional results without breaking the bank. Each trend includes difficulty ratings and wearability guides, so you can choose looks that fit your lifestyle and skill level.
2025 Trend Guide
Trend Tip
Start with one trend element and gradually add more as you get comfortable with the technique.
8 Must-Know Makeup Trends for 2025
Glazed Donut Skin
Ultra-dewy, glass-like skin that looks naturally luminous from within
Celebrity inspiration: Hailey Bieber, Kendall Jenner
How to Achieve This Look:
- 1. Start with hydrating primer
- 2. Use light-coverage dewy foundation
- 3. Apply cream highlighter to high points
- 4. Finish with dewy setting spray
Featured Amazon Dupe:
JiYu Toning Polish Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
Korean toning pads with snail mucin and niacinamide create the perfect hydrated, glazed donut glow while treating dark spots and dullness
Bold Graphic Eyeliner
Creative, artistic eyeliner designs that make eyes the focal point
Celebrity inspiration: Euphoria cast, Dua Lipa
How to Achieve This Look:
- 1. Start with eyeshadow primer
- 2. Create base shape with black liner
- 3. Add geometric or artistic elements
- 4. Set with translucent powder
Featured Amazon Dupe:
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Professional-grade precision tip allows for intricate graphic designs with long-lasting, waterproof vegan formula
Soft Grunge Smoky Eyes
Lived-in, effortless smoky eyes with a modern twist
Celebrity inspiration: Billie Eilish, Kristen Stewart
How to Achieve This Look:
- 1. Apply neutral base shade
- 2. Smudge brown liner on upper and lower lash lines
- 3. Blend darker shade in outer corner
- 4. Finish with volumizing mascara
Featured Amazon Dupe:
Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up
18 versatile colors including matte, shimmer and metallic finishes perfect for creating dramatic smoky grunge looks with dark and bright shades
Flushed Cheek Tint
Natural, from-within flush that looks like you just worked out
Celebrity inspiration: Selena Gomez, Emma Stone
How to Achieve This Look:
- 1. Apply liquid blush to apples of cheeks
- 2. Blend upward toward temples
- 3. Layer cream blush for intensity
- 4. Set with light dusting of powder
Featured Amazon Dupe:
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glimmering Guava, 0.17 Oz
Luxuriously creamy multi-stick creates that perfect natural flush on cheeks while being versatile for eyes and lips - vegan and cruelty-free formula
Laminated Brows
Feathery, brushed-up brows that look professionally groomed
Celebrity inspiration: Bella Hadid, Hailey Bieber
How to Achieve This Look:
- 1. Brush brows upward with spoolie
- 2. Apply strong-hold brow gel
- 3. Fill sparse areas with pencil
- 4. Set with clear brow wax
Featured Amazon Dupe:
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Tinted Eyebrow Gel - Dark Brown
Professional extreme hold tinted eyebrow gel with 16-hour wear that creates the perfect laminated brow look with flake-resistant formula
Vanilla Girl Makeup
Warm, creamy tones that create a soft, romantic look
Celebrity inspiration: Taylor Swift, Sabrina Carpenter
How to Achieve This Look:
- 1. Apply warm vanilla shade on lids
- 2. Use peach cream blush on cheeks
- 3. Choose nude-pink lip color
- 4. Keep everything soft and blended
Featured Amazon Dupe:
Clean Skin Club Clean Towels XL Ultra Soft Disposable Face Towelette Face Towel Eczema Association Accepted
Ultra-soft disposable face towelettes perfect for achieving clean, vanilla girl makeup looks with gentle cleansing that's eczema association accepted
Clean Girl Makeup 2.0
Enhanced version of clean girl with subtle definition and glow
Celebrity inspiration: Zendaya, Anya Taylor-Joy
How to Achieve This Look:
- 1. Apply tinted moisturizer for even base
- 2. Add cream blush for natural flush
- 3. Brush up brows with clear gel
- 4. Finish with glossy lips
Featured Amazon Dupe:
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
Perfect for clean girl 2.0 look with subtle definition - waterproof, smudge-proof formula with built-in sharpener for precise application
Sunset Eyes
Warm orange and pink gradient that mimics a beautiful sunset
Celebrity inspiration: Rihanna, Lizzo
How to Achieve This Look:
- 1. Apply light orange to inner corner
- 2. Blend deeper orange through crease
- 3. Add pink to outer corner
- 4. Highlight with gold shimmer
Featured Amazon Dupe:
L.A. COLORS Day to Night 12 Color Eyeshadow, Sunset CES425
Perfect sunset-themed 12-color palette with warm oranges and pinks specifically designed for creating stunning day-to-night sunset eye looks at an unbeatable price
2025 Makeup Trends by Season
spring
Trending Colors:
- • Soft pastels
- • Fresh greens
- • Baby pinks
- • Lavender
Key Techniques:
- • Light coverage
- • Dewy finish
- • Natural brows
- • Glossy lips
Must-Have Products:
- • Tinted moisturizer
- • Cream blush
- • Clear gloss
- • Light mascara
summer
Trending Colors:
- • Coral
- • Bright orange
- • Tropical blues
- • Sunset hues
Key Techniques:
- • Waterproof formulas
- • Long-wearing
- • Bold accents
- • Sun-kissed glow
Must-Have Products:
- • Waterproof mascara
- • Setting spray
- • Bronzer
- • Lip stain
fall
Trending Colors:
- • Deep berries
- • Burnt orange
- • Rich browns
- • Burgundy
Key Techniques:
- • Smoky eyes
- • Matte lips
- • Defined brows
- • Contouring
Must-Have Products:
- • Matte lipstick
- • Eyeshadow palette
- • Brow pencil
- • Contour kit
winter
Trending Colors:
- • Classic red
- • Deep plum
- • Silver
- • Black
Key Techniques:
- • Dramatic eyes
- • Bold lips
- • Highlighting
- • Full coverage
Must-Have Products:
- • Red lipstick
- • Black eyeliner
- • Highlighter
- • Full coverage foundation
2025 Makeup Trends FAQ
How do I know which 2025 makeup trends will suit my face shape?
Consider your features and lifestyle. Graphic eyeliner works well on all face shapes but may need adjustment. Round faces can handle bold trends, while angular faces benefit from softer application. Start with easier trends like glazed skin or vanilla girl makeup before trying advanced looks.
Are Amazon makeup dupes really as good as high-end products?
Many Amazon dupes offer excellent quality at fraction of the cost. Look for products with high ratings (4+ stars) and thousands of reviews. Brands like Milani, NYX, and L'Oreal Paris consistently deliver professional results. The key is reading reviews and choosing reputable sellers.
How can I make 2025 makeup trends work for my age?
Adapt trends to suit your comfort level. Mature skin can embrace glazed skin with hydrating products, soft smoky eyes instead of graphic liner, and cream formulas over powder. The vanilla girl and clean girl trends are particularly flattering for all ages.
What's the best way to practice new makeup trends?
Start with one element at a time. Practice on weekends when you have time to experiment. Watch tutorial videos, use good lighting, and don't be afraid to make mistakes. Begin with easier trends like flushed cheeks before attempting complex graphic eyeliner.
How do I make trendy makeup last all day?
Use primer appropriate for your skin type, set makeup with powder or setting spray, and choose long-wearing formulas. For dewy trends, use setting spray. For bold colors, use eyeshadow primer and waterproof formulas. Touch up throughout the day as needed.
Can I combine multiple 2025 makeup trends in one look?
Yes, but balance is key. Pair glazed skin with laminated brows, or sunset eyes with flushed cheeks. Avoid combining too many bold elements - if you do dramatic eyes, keep lips neutral. The clean girl 2.0 trend naturally combines multiple subtle elements.
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Start experimenting with these trending looks using our curated Amazon dupes. Remember, the best trend is the one that makes you feel confident and beautiful.
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