Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Какво е Startup Launch Arsenal?
Колекция от 10 умения Claude Code за основатели, преминаващи от готов продукт към финансиран и стартиран продукт. Покрива всеки документ и стратегия, от които се нуждае стартъп: инвеститорски pitch deck (VC структура 10–12 слайда), студени последователности към VC и ангели, пазарно проучване и оразмеряване TAM/SAM/SOM, 3-степенно ценообразуване с методология Van Westendorp, 5-фазова ORB рамка за старт, чеклист с над 60 точки, продажбен deck, one-pager, сценарий за демо и изходящи имейл последователности.
Какво прави умението product-marketing-context?
Създава документ за позициониране — единственият източник на истина за вашия стартъп. Останалите умения го четат автоматично. При /investor-materials вече познава проблема, решението, пазара, traction и заявката. При /launch-strategy познава каналите и аудиторията. Изграждате го веднъж; всичко останало остава последователно.
Каква структура на pitch deck дава investor-materials?
Дава deck от 10–12 слайда в структурата, на която инвеститорите са обучени: Корица (компания + мото), Проблем (един слайд), Решение (подход, не функции), Продукт (снимка), Размер на пазара (TAM/SAM/SOM с източници), Бизнес модел, Traction, Go-to-market, Екип, Заявка (колко, за какво, срок). Генерира също one-pager, memo за инвеститори и кандидатура за акселератор.
Какво е ORB рамката за старт?
ORB означава канали Owned, Rented и Borrowed. Собствени: вашият имейл списък, известия за продукта, блог — вие контролирате. Наемани: Product Hunt, Hacker News, Reddit, магазини за приложения — техните правила, тяхната аудитория. Заемани: медии, инфлуенсъри, партньори, мрежи на инвеститори — чужда аудитория, активирана за вашия старт. Умението launch-strategy координира трите в 5-фазов план.
Как работи умението pricing-strategy?
Използва четири методологии: избор на метрика за стойност, 3-степенна структура (Good/Better/Best), рамка freemium срещу безплатен пробен период и анализ Van Westendorp за чувствителност към цена. Връща пълна препоръка за ценообразуване, не само число.
Как изглежда 4-седмичният график?
Седмица 1: /product-marketing-context и /market-research. Седмица 2: pitch с /investor-materials и ценообразуване с /pricing-strategy. Седмица 3: /investor-outreach и /cold-email последователности. Седмица 4: план за старт с /launch-strategy, валидация с /launch-checklist и /sales-enablement. Четири седмици от готов продукт до готовност за инвеститори и старт.
Полезно ли е за нетехнически основатели?
Да. Предназначени са за основатели, които могат да продават и да управляват операции, но може нямат дълбока експертиза в отношения с инвеститори, теория на цените или изпълнение на старт. Не са нужни умения по програмиране. Нужни са Claude Code и готовност да отговаряте за стартъпа — уменията осигуряват методология, структура и изход.
Мога ли да го използвам за кандидатури YC или Techstars?
Да. investor-materials включва модул за кандидатура за акселератор специално за Y Combinator, Techstars и подобни програми. Разбира какво търсят акселераторите — податливост към обучение, размер на пазара, състав на екипа, темп на растеж — и структурира кандидатурата съответно.
Как се различава от ChatGPT за pitch deck?
ChatGPT не познава вашия стартъп, не знае какво търсят инвеститорите, няма методология за цени и ORB рамка. product-marketing-context създава основен документ, който всички други умения четат — ДНК на стартъпа във всеки изход. Уменията следват проверени структури, очаквани от инвеститори, не общи шаблони.
За кой етап на стартъп е най-подходящо?
Инструментариумът е за основатели на pre-seed и seed етап с готов продукт, подготвящи първи кръг или първи голям старт. Полезен е и за соло основатели при първо излизане на пазара, кандидати за YC/Techstars и продуктови мениджъри, планиращи голям старт в съществуваща компания.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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