Consistent color choices communicate trust, reinforce personal branding, and streamline outfit decisions. Our team analyzed color psychology studies, retail sell-through data, and on-camera testing to prioritize palettes that flatter diverse undertones while remaining versatile for hybrid lifestyles.
Higher Outfit Repeat Rate
Clients reported a 38% increase in outfits they loved rewearing weekly.
Improved On-Camera Presence
Creators saw lower color correction needs by aligning palettes with lighting conditions.
Smarter Shopping Decisions
Intentional color planning reduced impulse purchases by 41% across testers.