Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
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- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Ano ang Startup Launch Arsenal?
Ang Startup Launch Arsenal ay koleksyon ng 10 Claude Code skills para sa mga founder na mula product-ready patungo sa funded at launched. Sakop ang bawat dokumento at estratehiya na kailangan ng startup: investor pitch decks (10-12 slide VC structure), cold outreach sequences sa VCs at angels, market research at TAM/SAM/SOM sizing, 3-tier pricing gamit ang Van Westendorp, 5-phase ORB launch framework, 60+ item launch checklist, sales deck, one-pager, demo script, at outbound email sequences.
Ano ang ginagawa ng product-marketing-context skill?
Gumagawa ang product-marketing-context skill ng positioning document bilang iisang source of truth para sa startup mo. Awtomatikong binabasa ito ng ibang skills. Kapag nag-/investor-materials ka, alam na ang problema, solusyon, merkado, traction, at ask. Kapag nag-/launch-strategy ka, alam na ang channels at audience. Isang beses mong itatayo; pare-pareho ang lahat.
Anong pitch deck structure ang binibigay ng investor-materials skill?
Gumagawa ng 10-12 slide deck sa istrukturang sanay basahin ng mga investor: Cover (kumpanya + tagline), Problem (isang slide, hindi tatlo), Solution (approach, hindi features), Product (demo screenshot), Market Size (TAM/SAM/SOM na may credible sources), Business Model (paano kumikita), Traction (pinakamahusay na metric sa gitna), Go-to-Market (customer acquisition), Team (bakit mananalo ka), at Ask (magkano, para saan, timeline). Gumagawa rin ng one-pager, investor memo, at accelerator application.
Ano ang ORB launch framework?
Ang ORB ay Owned, Rented, at Borrowed channels. Ang Owned ay email list mo, product notifications, at blog — ikaw ang may kontrol. Ang Rented ay Product Hunt, Hacker News, Reddit, at app marketplaces — sumusunod ka sa rules pero umaabot sa audience nila. Ang Borrowed ay press, influencers, partners, at networks ng mga investor — na-activate ang audience ng iba para sa launch mo. Inuugnay ng launch-strategy skill ang tatlo sa 5-phase execution plan.
Paano gumagana ang pricing-strategy skill?
Gumagamit ng apat na pamamaraan: Value Metric Selection (ano ang dapat sumabay sa presyo — users, usage, revenue, o features?), 3-Tier Structure (Good/Better/Best na may malinaw na upgrade triggers), Freemium vs Free Trial decision framework (batay sa activation complexity at market position), at Van Westendorp Price Sensitivity Analysis (hahanapin ang optimal price range bago mag-commit). Nagbibigay ng kumpletong pricing recommendation, hindi lang isang numero.
Ano ang hitsura ng 4-week timeline?
Linggo 1: Mag-/product-marketing-context para sa foundation, tapos /market-research para sa competitive landscape at TAM sizing. Linggo 2: Gumawa ng pitch deck gamit ang /investor-materials at pricing strategy gamit ang /pricing-strategy. Linggo 3: Magtayo ng outreach pipeline gamit ang /investor-outreach at cold email sequences. Linggo 4: Gumawa ng launch plan gamit ang /launch-strategy at i-validate ang readiness gamit ang /launch-checklist. Apat na linggo mula product-ready hanggang investor-ready at launch-ready.
Kapaki-pakinabang ba ito para sa non-technical founders?
Oo. Dinisenyo para sa mga founder na kayang magbenta at mag-operate pero maaaring kulang sa investor relations, pricing theory, o launch execution. Hindi kailangan ng coding skills. Kailangan mo ang Claude Code at handang sagutin ang tungkol sa startup — ang skills ang humahawak sa methodology, structure, at output.
Pwede ba ito para sa YC o Techstars applications?
Oo. Kasama sa investor-materials skill ang accelerator application module para sa Y Combinator, Techstars, at katulad na programa. Alam nito ang hinahanap ng mga accelerator — coachability, market size, team composition, growth rate — at iniayos ang application ayon dito.
Ano ang pinagkaiba nito sa paggamit ng ChatGPT para sa pitch deck?
Hindi kilala ng ChatGPT ang startup mo, hindi alam kung ano ang hinahanap ng mga investor, walang pricing methodology, at hindi alam ang ORB launch framework. Ang product-marketing-context skill ay gumagawa ng foundation document na awtomatikong binabasa ng ibang skills — naka-embed ang DNA ng startup sa bawat output. Sumusunod din ang skills sa mga istrukturang inaasahan ng mga investor, hindi generic templates.
Anong stage ng startup ang pinaka-angkop?
Ang toolkit ay para sa pre-seed at seed founders na product-ready at naghahanda sa unang round o unang major launch. Kapaki-pakinabang din para sa solo founders na unang beses sa merkado, mga aplikante sa YC/Techstars, at product managers na nagpaplano ng malaking product launch sa loob ng kumpanya.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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