Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Startup Launch Arsenal ni nini?
Startup Launch Arsenal ni mkusanyiko wa ujuzi 10 wa Claude Code kwa waanzilishi wanaotoka bidhaa tayari hadi kufadhiliwa na kuzinduliwa. Inafunika kila hati na mkakati startup inayohitaji: deck za wawekezaji (muundo wa VC wa slaidi 10–12), mifululizo ya uwasiliani baridi kwa VC na malaika, utafiti wa soko na upimaji wa TAM/SAM/SOM, bei ya viwango 3 na mbinu ya Van Westendorp, mfumo wa uzinduzi ORB wa hatua 5, orodha ya uzinduzi ya vipengee 60+, deck ya mauzo, ukurasa mmoja, hati ya demo na mifululizo ya barua pepe za kutoka.
Ujuzi wa product-marketing-context unafanya nini?
Ujuzi huu huunda hati ya msimamo inayotumika kama chanzo kimoja cha ukweli cha startup yako. Ujuzi mwingine husoma hati hii kiotomatiki. Unapofanya /investor-materials, tayari inajua tatizo, suluhisho, soko, mvuto na ombi lako. Unapofanya /launch-strategy, inajua njia zako na hadhira. Unaijenga mara moja; yote mengine hubaki sawa.
Muundo gani wa deck hutolewa na ujuzi wa investor-materials?
Ujuzi hutengeneza deck ya slaidi 10–12 kwa muundo ambao wawekezaji wamezoea: Jalada (kampuni + kauli mbiu), Tatizo (slaidi moja), Suluhisho (mbinu, si vipengele), Bidhaa (demo), Ukubwa wa Soko (TAM/SAM/SOM na vyanzo), Mfumo wa Biashara, Mvuto, Go-to-Market, Timu, Ombi (kiasi, lengo, ratiba). Pia hutoa ukurasa mmoja, memo ya mwekezaji na maombi ya accelerator.
Mfumo wa uzinduzi ORB ni nini?
ORB inamaanisha njia Owned, Rented na Borrowed. Owned: orodha yako ya barua pepe, arifa za bidhaa, blogu — unazidhibiti. Rented: Product Hunt, Hacker News, Reddit, masoko ya programu — sheria zao, hadhira yao. Borrowed: vyombo vya habari, washawishi, washirika, mitandao ya wawekezaji — hadhira ya mtu mwingine kwa uzinduzi wako. Ujuzi wa launch-strategy huunganisha zote tatu katika mpango wa utekelezaji wa hatua 5.
Ujuzi wa pricing-strategy unafanyaje kazi?
Ujuzi hutumia mbinu nne: Uchaguzi wa Kipimo cha Thamani (nini kinapaswa kuongezeka na bei — watumiaji, matumizi, mapato au vipengele?), Muundo wa Viwango 3 (Nzuri/Bora/Zaidi na visababishi vya kuongeza wazi), mfumo wa uamuzi freemium dhidi ya jaribio la bure (kulingana na ugumu wa uanzishaji na nafasi ya soko), na Uchambuzi wa Hisia za Bei Van Westendorp (hupata anuwai bora ya bei kabla ya kujitolea). Matokeo ni mapendekezo kamili ya bei, si nambari tu.
Ratiba ya wiki 4 inaonekana vipi?
Wiki 1: Fanya /product-marketing-context kujenga msingi, kisha /market-research kwa mazingira ya ushindani na upimaji wa TAM. Wiki 2: Tengeneza deck na /investor-materials na bei na /pricing-strategy. Wiki 3: Jenga mtiririko wa uwasiliani na /investor-outreach na mifululizo ya /cold-email. Wiki 4: Tengeneza mpango wa uzinduzi na /launch-strategy na thibitisha utayari na /launch-checklist. Wiki nne kutoka bidhaa tayari hadi tayari kwa mwekezaji na uzinduzi.
Je, hii inasaidia waanzilishi wasio wa kiufundi?
Ndiyo. Ujuzi umeundwa hasa kwa waanzilishi wanaoweza kuuza na kuendesha lakini hawana ujuzi wa kina katika uhusiano na wawekezaji, nadharia ya bei au utekelezaji wa uzinduzi. Huhitaji ujuzi wa programu. Unahitaji Claude Code na utayari wa kujibu maswali kuhusu startup yako — ujuzi unashughulikia mbinu, muundo na matokeo.
Naweza kutumia kwa maombi ya YC au Techstars?
Ndiyo. Ujuzi wa investor-materials una moduli ya maombi ya accelerator maalum kwa Y Combinator, Techstars na programu zinazofanana. Inaelewa wasindikizaji wanatafuta nini — uwezekano wa kufundishwa, ukubwa wa soko, muundo wa timu, kiwango cha ukuaji — na huunda maombi kulingana na hilo.
Hii inatofautiana vipi na kutumia ChatGPT kuandika deck?
ChatGPT haijui startup yako, haijui wawekezaji wanatafuta nini, haina mbinu ya bei na haijui mfumo wa uzinduzi ORB. Ujuzi wa product-marketing-context huunda hati ya msingi ambayo ujuzi mwingine husoma kiotomatiki — DNA ya startup yako imejengewa katika kila matokeo. Ujuzi pia hufuata miundo iliyothibitishwa inayotarajiwa na wawekezaji, si violezo vya jumla.
Hatua gani ya startup hii inafaa zaidi?
Zana imeundwa kwa waanzilishi wa pre-seed na seed wenye bidhaa tayari wanaojiandaa kwa raundi ya kwanza au uzinduzi mkuu wa kwanza. Pia muhimu kwa waanzilishi peke yao kwenda sokoni mara ya kwanza, waombaji wa YC/Techstars na wasimamizi wa bidhaa wanaopanga uzinduzi mkubwa ndani ya kampuni iliyopo.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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