Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Čo je Startup Launch Arsenal?
Startup Launch Arsenal je súbor 10 zručností Claude Code pre zakladateľov prechádzajúcich od pripraveného produktu k financovaniu a launch. Pokrýva všetky dokumenty a stratégie, ktoré startup potrebuje: investičné pitch decky (štruktúra 10–12 slidov pre VC), studené outreach sekvencie na VC a anjelov, prieskum trhu a dimenzie TAM/SAM/SOM, 3úrovňová cenotvorba metodikou Van Westendorp, 5fázový ORB launch framework, checklist launch s 60+ bodmi, sales deck, one-pager, demo skript a outbound e-mailové sekvencie.
Čo robí zručnosť product-marketing-context?
Zručnosť product-marketing-context vytvorí positioning dokument ako jediný zdroj pravdy vášho startupu. Ostatné zručnosti ho čítajú automaticky. Keď spustíte /investor-materials, už pozná váš problém, riešenie, trh, traction a ask. Keď spustíte /launch-strategy, pozná vaše kanály a publikum. Postavíte ho raz; všetko ostatné zostáva konzistentné.
Akú štruktúru pitch decku produkuje investor-materials?
Zručnosť produkuje deck 10–12 slidov v štruktúre, na ktorú sú investori školení: Titulná (firma + tagline), Problém (jeden slide), Riešenie (prístup, nie funkcie), Produkt (screenshot dema), Veľkosť trhu (TAM/SAM/SOM so zdrojmi), Obchodný model, Traction, Go-to-market, Tím, Ask (koľko, na čo, časová os). Generuje aj one-pager, investičné memo a prihlášku do akcelerátora.
Čo je ORB launch framework?
ORB znamená kanály Owned, Rented a Borrowed. Owned sú váš e-mailový zoznam, notifikácie produktu a blog — ovládate ich vy. Rented sú Product Hunt, Hacker News, Reddit a app store — ich pravidlá, ich publikum. Borrowed sú médiá, influenceri, partneri a siete investorov — cudzie publikum aktivované pre váš launch. Zručnosť launch-strategy koordinuje všetky tri v 5fázovom pláne.
Ako funguje zručnosť pricing-strategy?
Zručnosť pricing-strategy používa štyri metodiky: Value Metric Selection (čo má škálovať s cenou — používatelia, využitie, tržby alebo funkcie?), 3-Tier Structure (Good/Better/Best s jasnými triggermi upgradu), rámec Freemium vs. free trial (podľa zložitosti aktivácie a pozície na trhu) a Van Westendorp Price Sensitivity Analysis (nájde optimálne cenové pásmo pred záväzkom). Výstupom je kompletné odporúčanie cenotvorby, nie len číslo.
Ako vyzerá 4týždňová časová os?
Týždeň 1: Spustite /product-marketing-context pre základ, potom /market-research pre konkurenčné prostredie a dimenzie TAM. Týždeň 2: Vygenerujte pitch deck pomocou /investor-materials a cenotvorbu pomocou /pricing-strategy. Týždeň 3: Postavte outreach pomocou /investor-outreach a cold e-mail sekvencií. Týždeň 4: Vygenerujte launch plán pomocou /launch-strategy a overte pripravenosť pomocou /launch-checklist. Štyri týždne od pripraveného produktu k pripravenosti na investorov a launch.
Je to užitočné pre netechnických zakladateľov?
Áno. Zručnosti sú určené zakladateľom, ktorí vedia predávať a prevádzkovať, ale nemusia mať hlbokú expertízu v investor relations, teorii cien alebo vykonaní launch. Nepotrebujete programovať. Potrebujete Claude Code a ochotu odpovedať na otázky o vašom startupe — zručnosti riešia metodiku, štruktúru a výstup.
Môžem to použiť na prihlášky do YC alebo Techstars?
Áno. investor-materials obsahuje modul prihlášky do akcelerátora špecificky pre Y Combinator, Techstars a podobné programy. Rozumie tomu, čo akcelerátory hľadajú — coachability, veľkosť trhu, zloženie tímu, tempo rastu — a štrukturuje vašu prihlášku podľa toho.
Čím sa to líši od použitia ChatGPT na napísanie pitch decku?
ChatGPT nepozná váš startup, nevie, čo investori hľadajú, nemá metodiku cenotvorby ani ORB launch framework. Zručnosť product-marketing-context vytvorí základný dokument, ktorý ostatné zručnosti čítajú automaticky — DNA vášho startupu je v každom výstupe. Zručnosti tiež dodržiavajú osvedčené štruktúry očakávané investormi, nie generické šablóny.
Pre ktorú fázu startupu je to najvhodnejšie?
Sada je určená pre zakladateľov pre-seed a seed, ktorí majú hotový produkt a chystajú prvé kolo alebo prvý veľký launch. Je tiež užitočná pre sólo zakladateľov idúcich prvýkrát na trh, žiadateľov o YC/Techstars a produktových manažérov plánujúcich veľký produktový launch v existujúcej firme.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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