Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Ce este Startup Launch Arsenal?
Este o colecție de 10 abilități Claude Code pentru fondatori care trec de la produs gata la finanțat și lansat. Acoperă fiecare document și strategie de care are nevoie un startup: pitch pentru investitori (structură VC 10–12 slide-uri), secvențe reci către VC-uri și angeli, cercetare de piață și dimensionare TAM/SAM/SOM, prețuri pe 3 niveluri cu metodologia Van Westendorp, cadru de lansare ORB în 5 faze, listă de verificare cu peste 60 de puncte, deck de vânzări, one-pager, scenariu demo și secvențe de e-mail outbound.
Ce face abilitatea product-marketing-context?
Creează un document de poziționare care este singura sursă de adevăr a startup-ului tău. Celelalte abilități îl citesc automat. Când rulezi /investor-materials, știe deja problema, soluția, piața, traction-ul și cererea. Când rulezi /launch-strategy, știe canalele și publicul. Îl construiești o dată; totul rămâne consecvent.
Ce structură de pitch deck produce investor-materials?
Produce un deck de 10–12 slide-uri în structura pe care investitorii sunt antrenați să o citească: Copertă (companie + slogan), Problemă (un slide), Soluție (abordare, nu funcții), Produs (captură), Dimensiune piață (TAM/SAM/SOM cu surse), Model de business, Traction, Go-to-market, Echipă, Cerere (cât, pentru ce, termen). Generează și one-pager, memo pentru investitori și cerere accelerator.
Ce este cadrul de lansare ORB?
ORB înseamnă canale Owned, Rented și Borrowed. Deținute: lista ta de e-mail, notificări produs, blog — le controlezi tu. Închiriate: Product Hunt, Hacker News, Reddit, magazine de aplicații — regulile lor, publicul lor. Împrumutate: presă, influenceri, parteneri, rețele de investitori — publicul altora activat pentru lansarea ta. Abilitatea launch-strategy le coordonează pe toate trei într-un plan în 5 faze.
Cum funcționează abilitatea pricing-strategy?
Folosește patru metodologii: selectarea metricii de valoare, structură pe 3 niveluri (Good/Better/Best), cadru freemium vs. perioadă de probă gratuită și analiza Van Westendorp a sensibilității la preț. Returnează o recomandare completă de prețuri, nu doar un număr.
Cum arată cronologia de 4 săptămâni?
Săptămâna 1: /product-marketing-context și /market-research. Săptămâna 2: pitch cu /investor-materials și prețuri cu /pricing-strategy. Săptămâna 3: /investor-outreach și secvențe /cold-email. Săptămâna 4: plan de lansare cu /launch-strategy, validare cu /launch-checklist și /sales-enablement. Patru săptămâni de la produs gata la pregătit pentru investitori și lansare.
Este util pentru fondatori netehnici?
Da. Sunt concepute pentru fondatori care pot vinde și opera, dar poate nu au expertiză profundă în relații cu investitori, teoria prețurilor sau execuția lansării. Nu ai nevoie de programare. Ai nevoie de Claude Code și disponibilitatea de a răspunde despre startup — abilitățile oferă metodologia, structura și rezultatul.
Pot folosi asta pentru cereri YC sau Techstars?
Da. investor-materials include un modul de cerere pentru accelerator, special pentru Y Combinator, Techstars și programe similare. Înțelege ce caută acceleratoarele — coachability, dimensiune piață, compoziție echipă, rată de creștere — și structurează cererea în consecință.
Cum se deosebește de ChatGPT pentru un pitch deck?
ChatGPT nu cunoaște startup-ul tău, ce caută investitorii, nu are metodologie de prețuri și nici cadrul ORB. Abilitatea product-marketing-context creează o bază pe care o citesc toate celelalte — ADN-ul startup-ului în fiecare rezultat. Abilitățile urmează structuri așteptate de investitori, nu șabloane generice.
Pentru ce stadiu de startup este cel mai potrivit?
Toolkit-ul este pentru fondatori pre-seed și seed cu produs gata care își pregătesc prima rundă sau primul lansare majoră. Este util și pentru fondatori solo la primul go-to-market, candidați YC/Techstars și product manageri care planifică o lansare majoră într-o companie existentă.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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