Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Hva er Startup Launch Arsenal?
Startup Launch Arsenal er en samling av 10 Claude Code-ferdigheter for gründere som går fra produkt-klar til finansiert og lansert. Den dekker alle dokumenter og strategier en startup trenger: investorpitch decks (10–12 slides VC-struktur), kald outreach til VCs og engler, markedsundersøkelse og TAM/SAM/SOM-dimensjonering, 3-nivåprising med Van Westendorp-metodikk, 5-fasers ORB-lanseringsramme, 60+ punkters lanseringssjekkliste, salgsdeck, one-pager, demo-manus og outbound e-postsekvenser.
Hva gjør product-marketing-context-ferdigheten?
product-marketing-context lager et posisjoneringsdokument som er startupens eneste sannhetskilde. Alle andre ferdigheter leser det automatisk. Når du kjører /investor-materials, kjenner det allerede problemet, løsningen, markedet, traction og ask. Når du kjører /launch-strategy, kjenner det kanalene og målgruppen. Du bygger det én gang; alt annet forblir konsistent.
Hvilken pitch deck-struktur produserer investor-materials?
Ferdigheten produserer et 10–12 slides deck i strukturen investorer er trent til å lese: Forside (firma + tagline), Problem (ett lysbilde), Løsning (tilnærming, ikke funksjoner), Produkt (demo-skjermbilde), Markedsstørrelse (TAM/SAM/SOM med kilder), Forretningsmodell, Traction, Go-to-market, Team, Ask (hvor mye, hva til, tidslinje). Den genererer også one-pager, investormemo og akseleratorsøknad.
Hva er ORB-lanseringsrammen?
ORB står for Owned, Rented og Borrowed kanaler. Owned er e-postlisten deres, produktvarsler og blogg — dere styrer dem. Rented er Product Hunt, Hacker News, Reddit og app-butikker — deres regler, deres publikum. Borrowed er presse, influensere, partnere og investorers nettverk — andres publikum aktivert for lanseringen deres. launch-strategy koordinerer alle tre i en 5-fasers plan.
Hvordan fungerer pricing-strategy-ferdigheten?
pricing-strategy bruker fire metoder: Value Metric Selection (hva skal skalere med pris — brukere, bruk, omsetning eller funksjoner?), 3-Tier Structure (Good/Better/Best med tydelige oppgraderingstriggere), Freemium vs. gratis prøveperiode (basert på aktiveringskompleksitet og markedsposisjon) og Van Westendorp Price Sensitivity Analysis (finner optimalt prisintervall før dere forplikter dere). Den gir en full prisanbefaling, ikke bare et tall.
Hvordan ser 4-ukersplanen ut?
Uke 1: Kjør /product-marketing-context for grunnlag, deretter /market-research for konkurranselandskap og TAM. Uke 2: Generer pitch deck med /investor-materials og prising med /pricing-strategy. Uke 3: Bygg outreach med /investor-outreach og cold e-postsekvenser. Uke 4: Generer lanseringsplan med /launch-strategy og valider med /launch-checklist. Fire uker fra produkt-klar til investor- og lanseringsklar.
Er dette nyttig for ikke-tekniske gründere?
Ja. Ferdighetene er laget for gründere som kan selge og drive drift, men kanskje ikke dyp ekspertise i investorrelasjoner, prisingsteori eller lansering. Du trenger ikke koding. Du trenger Claude Code og vilje til å svare på spørsmål om startupen din — ferdighetene håndterer metodikk, struktur og output.
Kan jeg bruke dette til YC- eller Techstars-søknader?
Ja. investor-materials inkluderer et akseleratorsøknadsmodul spesielt for Y Combinator, Techstars og lignende programmer. Den forstår hva akseleratorer ser etter — coachability, markedsstørrelse, teamsammensetning, vekstrate — og strukturerer søknaden deretter.
Hvordan skiller dette seg fra å bruke ChatGPT til pitch deck?
ChatGPT kjenner ikke startupen din, vet ikke hva investorer leter etter, har ikke prisingsmetodikk og kjenner ikke ORB-rammen. product-marketing-context lager et grunnlagsdokument som alle andre ferdigheter leser automatisk — startupens DNA er i hvert utfall. Ferdighetene følger også gjennomprøvde investor-forventede strukturer, ikke generiske maler.
Hvilken startup-fase passer dette best til?
Verktøykassen er for pre-seed- og seed-gründere som er produkt-klare og forbereder første runde eller første store lansering. Den er også nyttig for sologründere som går til markedet første gang, YC/Techstars-søkere og produktledere som planlegger en stor produktlansering i et eksisterende selskap.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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