Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Apakah Startup Launch Arsenal?
Startup Launch Arsenal ialah koleksi 10 kemahiran Claude Code untuk pengasas dari produk sedia ke didana dan dilancarkan. Ia merangkumi setiap dokumen dan strategi yang startup perlukan: pitch deck pelabur (struktur VC 10–12 slaid), urutan jangkauan sejuk kepada VC dan malaikat, penyelidikan pasaran dan pengukuran TAM/SAM/SOM, harga 3 peringkat dengan metodologi Van Westendorp, rangka kerja pelancaran ORB 5 fasa, senarai semak pelancaran 60+ item, deck jualan, one-pager, skrip demo dan urutan e-mel keluar.
Apa yang dilakukan oleh kemahiran product-marketing-context?
Kemahiran product-marketing-context mencipta dokumen kedudukan sebagai sumber kebenaran tunggal untuk startup anda. Setiap kemahiran lain membaca dokumen ini secara automatik. Apabila anda menjalankan /investor-materials, ia sudah tahu masalah, penyelesaian, pasaran, traction dan ask. Apabila anda menjalankan /launch-strategy, ia tahu saluran dan khalayak. Anda membina sekali; semuanya konsisten.
Struktur pitch deck apa yang dihasilkan oleh kemahiran investor-materials?
Kemahiran itu menghasilkan deck 10–12 slaid mengikut struktur yang pelabur biasa baca: Muka hadapan (syarikat + tagline), Masalah (satu slaid, bukan tiga), Penyelesaian (pendekatan, bukan ciri), Produk (tangkapan demo), Saiz pasaran (TAM/SAM/SOM dengan sumber), Model perniagaan (cara menjana wang), Traction (metrik terbaik di tengah), Go-to-Market (perolehan pelanggan), Pasukan (mengapa anda menang), dan Ask (berapa, untuk apa, garis masa). Ia juga menjana one-pager, memo pelabur dan permohonan pemecut.
Apakah rangka kerja pelancaran ORB?
ORB bermaksud Owned, Rented dan Borrowed. Saluran Owned ialah senarai e-mel anda, pemberitahuan produk dan blog — anda mengawal. Saluran Rented ialah Product Hunt, Hacker News, Reddit dan kedai apl — anda ikut peraturan mereka tetapi capai khalayak mereka. Saluran Borrowed ialah media, influencer, rakan kongsi dan rangkaian pelabur — khalayak orang lain diaktifkan untuk pelancaran anda. Kemahiran launch-strategy menyelaraskan ketiga-tiganya merentasi pelan pelaksanaan 5 fasa.
Bagaimana kemahiran pricing-strategy berfungsi?
Kemahiran itu menggunakan empat metodologi: Pemilihan Metrik Nilai (apa yang patut skala dengan harga — pengguna, penggunaan, hasil atau ciri?), Struktur 3 Peringkat (Good/Better/Best dengan pencetus naik taraf yang jelas), Rangka keputusan Freemium vs Percubaan Percuma (berdasarkan kerumitan pengaktifan dan kedudukan pasaran), dan Analisis Sensitiviti Harga Van Westendorp (mencari julat harga optimum sebelum komitmen). Output ialah cadangan harga lengkap, bukan sekadar nombor.
Bagaimana rupa garis masa 4 minggu?
Minggu 1: Jalankan /product-marketing-context untuk asas, kemudian /market-research untuk landskap kompetitif dan pengukuran TAM. Minggu 2: Jana pitch deck dengan /investor-materials dan strategi harga dengan /pricing-strategy. Minggu 3: Bina paip jangkauan dengan /investor-outreach dan urutan cold e-mel. Minggu 4: Jana pelan pelancaran dengan /launch-strategy dan sahkan kesediaan dengan /launch-checklist. Empat minggu dari produk sedia ke sedia pelabur dan sedia pelancaran.
Adakah ini berguna untuk pengasas bukan teknikal?
Ya. Kemahiran direka untuk pengasas yang boleh menjual dan mengendalikan operasi tetapi mungkin kurang dalam hubungan pelabur, teori harga atau pelaksanaan pelancaran. Anda tidak perlu kemahiran kod. Anda perlukan Claude Code dan kesediaan menjawab tentang startup — kemahiran mengendalikan metodologi, struktur dan output.
Bolehkah saya gunakan ini untuk permohonan YC atau Techstars?
Ya. Kemahiran investor-materials termasuk modul permohonan pemecut khusus untuk Y Combinator, Techstars dan program serupa. Ia memahami apa yang dicari pemecut — kebolehan dibimbing, saiz pasaran, komposisi pasukan, kadar pertumbuhan — dan menyusun permohonan anda sewajarnya.
Bagaimana ini berbeza daripada menggunakan ChatGPT untuk menulis pitch deck?
ChatGPT tidak mengenali startup anda, tidak tahu apa yang dicari pelabur, tiada metodologi harga dan tidak tahu rangka kerja pelancaran ORB. Kemahiran product-marketing-context mencipta dokumen asas yang semua kemahiran lain baca secara automatik — DNA startup anda terbakar dalam setiap output. Kemahiran juga mengikut struktur yang dijangka pelabur, bukan templat generik.
Peringkat startup manakah paling sesuai?
Alat ini untuk pengasas pra-benih dan benih yang produk sedia dan bersedia untuk pusingan pembiayaan pertama atau pelancaran utama pertama. Ia juga berguna untuk pengasas solo pertama kali ke pasaran, pemohon YC/Techstars dan pengurus produk yang merancang pelancaran produk besar dalam syarikat sedia ada.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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