Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
स्टार्टअप लॉन्च आर्सेनल म्हणजे काय?
स्टार्टअप लॉन्च आर्सेनल म्हणजे संस्थापकांसाठी 10 Claude Code कौशल्यांचा संग्रह — उत्पादन तयार ते निधी आणि लॉन्च पर्यंत। एका स्टार्टअपला लागणारे सर्व दस्तऐवज आणि धोरण: गुंतवणूकदार पिच डेक (10–12 स्लाइड VC रचना), VC आणि एंजेल गुंतवणूकदारांना कोल्ड आउटरीच, बाजार संशोधन आणि TAM/SAM/SOM मोजमाप, Van Westendorp सह 3-स्तरीय किंमत, 5-टप्प्यांचे ORB लॉन्च फ्रेमवर्क, 60+ आयटम लॉन्च चेकलिस्ट, सेल्स डेक, वन-पेजर, डेमो स्क्रिप्ट आणि आउटबाउंड ईमेल सिक्वेन्स।
product-marketing-context कौशल्य काय करते?
हे कौशल्य एक स्थिती दस्तऐवज तयार करते जो तुमच्या स्टार्टअपचा एकमेव सत्य स्रोत आहे। इतर प्रत्येक कौशल्य हे आपोआप वाचते। तुम्ही /investor-materials चालवता तेव्हा तुमची समस्या, उपाय, बाजार, ट्रॅक्शन आणि विनंती माहीत असते। /launch-strategy ला तुमचे चॅनेल आणि प्रेक्षक माहीत। एकदा बांधा; सर्व सुसंगत राहते।
investor-materials कोणती पिच डेक रचना देते?
हे कौशल्य 10–12 स्लाइडचा डेक तयार करते जी गुंतवणूकदार वाचण्यास सवय आहेत: कव्हर (कंपनी + टॅगलाइन), समस्या (एक स्लाइड), उपाय (दृष्टिकोन), उत्पादन (डेमो), बाजार आकार (विश्वासार्ह स्रोतासह TAM/SAM/SOM), व्यवसाय मॉडेल, ट्रॅक्शन, गो-टू-मार्केट, संघ, विनंती। वन-पेजर, गुंतवणूकदार मेमो आणि एक्सेलरेटर अर्जही।
ORB लॉन्च फ्रेमवर्क म्हणजे काय?
ORB म्हणजे Owned, Rented आणि Borrowed चॅनेल। Owned: तुमची ईमेल यादी, उत्पादन सूचना, ब्लॉग — तुम्ही नियंत्रित करता। Rented: Product Hunt, Hacker News, Reddit, अॅप मार्केटप्लेस — त्यांचे नियम। Borrowed: पत्रकारिता, प्रभावक, भागीदार, गुंतवणूकदारांचे नेटवर्क — इतरांचे प्रेक्षक। launch-strategy हे तिन्ही 5-टप्प्यांच्या योजनेत एकत्र करते।
pricing-strategy कौशल्य कसे काम करते?
हे चार पद्धती वापरते: मूल्य मेट्रिक निवड (किंमतीसोबत काय वाढावे?), 3-स्तरीय रचना (Good/Better/Best, स्पष्ट अपग्रेड ट्रिगर), फ्रीमियम विरुद्ध फ्री ट्रायल (सक्रियता जटिलता आणि बाजार स्थिती), Van Westendorp किंमत संवेदनशीलता (बांधील धरण्यापूर्वी इष्ट किंमत श्रेणी)। फक्त संख्या नाही, संपूर्ण किंमत शिफारस।
4-आठवड्यांची वेळरेषा कशी दिसते?
आठवडा 1: /product-marketing-context ने पाया, नंतर /market-research। आठवडा 2: /investor-materials आणि /pricing-strategy। आठवडा 3: /investor-outreach आणि कोल्ड ईमेल। आठवडा 4: /launch-strategy आणि /launch-checklist। चार आठवड्यांत उत्पादन-तयार ते गुंतवणूकदार-तयार आणि लॉन्च-तयार।
हे अतांत्रिक संस्थापकांसाठी उपयुक्त आहे का?
हो। कौशल्ये अशा संस्थापकांसाठी आहेत जे विकू आणि चालवू शकतात पण गुंतवणूक संबंध, किंमत सिद्धांत किंवा लॉन्च अंमलबजावणीत खोल तज्ञता नसू शकते। कोडिंग गरज नाही। Claude Code आणि तुमच्या स्टार्टअपबद्दल प्रश्नांची उत्तरे देण्याची तयारी — पद्धती, रचना आणि आउटपुट कौशल्ये सांभाळतात।
YC किंवा Techstars अर्जांसाठी वापरू शकतो का?
हो। investor-materials मध्ये Y Combinator, Techstars आणि समान कार्यक्रमांसाठी एक्सेलरेटर मॉड्यूल आहे। एक्सेलरेटर काय शोधतात — प्रशिक्षणयोग्यता, बाजार आकार, संघ, वाढ — हे जाणून अर्ज रचते।
पिच डेक लिहिण्यासाठी ChatGPT वापरण्यापेक्षा फरक काय?
ChatGPT ला तुमचा स्टार्टअप माहीत नाही, गुंतवणूकदार काय शोधतात नाही, किंमत पद्धती किंवा ORB लॉन्च फ्रेमवर्क माहीत नाही। product-marketing-context आधार दस्तऐवज तयार करते जो इतर सर्व कौशल्ये आपोआप वाचतात — प्रत्येक आउटपुटमध्ये तुमचा DNA। कौशल्ये सिद्ध गुंतवणूकदार-अपेक्षित रचना अनुसरतात, सामान्य टेम्प्लेट नाहीत।
कोणत्या टप्प्यातील स्टार्टअपसाठी हे सर्वात योग्य आहे?
टूलकिट प्री-सीड आणि सीड टप्प्यातील संस्थापकांसाठी आहे जे उत्पादन तयार आहेत आणि पहिला फंडिंग राउंड किंवा पहिला मोठा लॉन्च करत आहेत। पहिल्यांदा बाजारात जाणाऱ्या एकट्या संस्थापकांना, YC/Techstars अर्जदारांना आणि विद्यमान कंपनीत मोठा उत्पादन लॉन्च नियोजित करणाऱ्या उत्पादन व्यवस्थापकांनाही उपयुक्त।
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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