Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
스타트업 런치 아스날이란 무엇인가요?
창업자를 위한 10가지 Claude Code 스킬: 투자자 피치덱, VC 콜드 이메일, 시장 조사 및 TAM/SAM/SOM 규모 산정, Van Westendorp 방법론을 활용한 3단계 가격 설정, 5단계 ORB 출시 프레임워크, 60개 이상의 출시 체크리스트, 영업 덱, 원페이저, 데모 스크립트, 아웃바운드 이메일 시퀀스.
product-marketing-context 스킬은 무엇을 하나요?
단일 정보 출처로서의 포지셔닝 문서를 만듭니다. 다른 모든 스킬이 이를 자동으로 읽습니다. /investor-materials를 실행하면 이미 문제, 솔루션, 시장, 트랙션, 투자 요청을 알고 있습니다.
investor-materials 스킬이 생성하는 피치덱 구조는 어떻게 되나요?
10-12장 덱: 표지, 문제, 솔루션, 제품, 시장 규모(TAM/SAM/SOM), 비즈니스 모델, 트랙션, 시장 진출 전략, 팀, 투자 요청. 원페이저, 투자자 메모, 액셀러레이터 지원서도 생성합니다.
ORB 출시 프레임워크란 무엇인가요?
ORB = 자체(Owned), 임대(Rented), 차용(Borrowed) 채널. 자체: 이메일 리스트, 블로그. 임대: Product Hunt, Hacker News, Reddit. 차용: 언론, 인플루언서, 투자자 네트워크. launch-strategy 스킬이 5단계에 걸쳐 세 가지 모두를 조율합니다.
pricing-strategy 스킬은 어떻게 작동하나요?
네 가지 방법론: 가치 지표 선택, 3단계 구조(좋음/더좋음/최고), 프리미엄 vs 무료 체험 의사결정 프레임워크, Van Westendorp 가격 민감도 분석. 완전한 가격 설정 권고안을 출력합니다.
4주 타임라인은 어떻게 구성되나요?
1주차: /product-marketing-context + /market-research. 2주차: /investor-materials + /pricing-strategy. 3주차: /investor-outreach + /cold-email. 4주차: /launch-strategy + /launch-checklist + /sales-enablement.
비기술 창업자도 사용할 수 있나요?
네. 코딩 스킬이 필요 없습니다. Claude Code와 스타트업에 관한 질문에 답하려는 의지만 있으면 됩니다. 스킬이 방법론, 구조, 결과물을 담당합니다.
YC나 Techstars 지원에 사용할 수 있나요?
네. investor-materials 스킬에는 Y Combinator, Techstars 및 유사 프로그램을 위한 액셀러레이터 지원 모듈이 포함되어 있습니다.
ChatGPT로 피치덱 작성하는 것과 어떻게 다른가요?
ChatGPT는 당신의 스타트업을 모르고, 투자자가 무엇을 찾는지도, ORB 출시 프레임워크도 모릅니다. product-marketing-context 스킬이 모든 결과물에 스타트업의 DNA를 담습니다. 스킬은 검증된 투자자 기대 구조를 따릅니다.
어떤 단계의 스타트업에 가장 적합한가요?
자금 조달이나 출시를 준비 중인 프리시드 및 시드 단계 창업자. 시장 진출을 목표로 하는 솔로 창업자, YC/Techstars 지원자, 주요 출시를 계획하는 제품 관리자에게도 유용합니다.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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