Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Cos’è lo Startup Launch Arsenal?
Startup Launch Arsenal è una raccolta di 10 skill Claude Code per founder che vanno da prodotto pronto a finanziati e lanciati. Copre ogni documento e strategia di cui una startup ha bisogno: pitch investitori (struttura VC 10–12 slide), sequenze cold verso VC e angel, ricerca di mercato e dimensionamento TAM/SAM/SOM, pricing a 3 tier con metodologia Van Westendorp, framework di lancio ORB in 5 fasi, checklist da 60+ punti, deck vendite, one-pager, script demo e sequenze email outbound.
Cosa fa la skill product-marketing-context?
Crea un documento di posizionamento che funge da single source of truth per la tua startup. Le altre skill lo leggono automaticamente. Quando esegui /investor-materials, conosce già problema, soluzione, mercato, traction e ask. Quando esegui /launch-strategy, conosce i tuoi canali e il pubblico. Lo costruisci una volta; tutto il resto resta coerente.
Che struttura di pitch deck produce investor-materials?
Produce un deck da 10–12 slide nella struttura che gli investitori si aspettano: Cover (azienda + tagline), Problema (una slide), Soluzione (approccio, non le feature), Prodotto (demo), Dimensione mercato (TAM/SAM/SOM con fonti), Business model, Traction, Go-to-Market, Team, Ask (importo, uso, timeline). Genera anche one-pager, memo investitori e candidatura accelerator.
Cos’è il framework di lancio ORB?
ORB indica i canali Owned, Rented e Borrowed. Owned: lista email, notifiche prodotto, blog — li controlli tu. Rented: Product Hunt, Hacker News, Reddit, store app — le loro regole, il loro pubblico. Borrowed: stampa, influencer, partner, rete degli investitori — pubblico altrui attivato per il tuo lancio. La skill launch-strategy coordina tutti e tre in un piano in 5 fasi.
Come funziona pricing-strategy?
Usa quattro metodologie: selezione della value metric (cosa scala col prezzo — utenti, utilizzo, revenue, feature?), struttura a 3 tier (Good/Better/Best con trigger di upgrade), framework freemium vs prova gratuita (complessità di attivazione e posizione di mercato), analisi Van Westendorp sulla sensibilità al prezzo. Output: raccomandazione pricing completa, non solo un numero.
Com’è la timeline di 4 settimane?
Settimana 1: /product-marketing-context per la base, poi /market-research per panorama competitivo e TAM. Settimana 2: pitch con /investor-materials e pricing con /pricing-strategy. Settimana 3: /investor-outreach e sequenze /cold-email. Settimana 4: piano di lancio con /launch-strategy, readiness con /launch-checklist e /sales-enablement. Quattro settimane da prodotto pronto a pronto investitori e lancio.
È utile per founder non tecnici?
Sì. Le skill sono pensate per founder che sanno vendere e operare ma magari non hanno profondità in investor relations, teoria dei prezzi o esecuzione del lancio. Non serve saper programmare. Servono Claude Code e la disponibilità a rispondere sul tuo startup; le skill forniscono metodologia, struttura e output.
Posso usarlo per candidature YC o Techstars?
Sì. investor-materials include un modulo candidatura accelerator per Y Combinator, Techstars e programmi simili. Tiene conto di ciò che cercano gli accelerator — coachability, dimensione del mercato, team, crescita — e struttura la candidatura di conseguenza.
In cosa differisce dall’usare ChatGPT per un pitch deck?
ChatGPT non conosce la tua startup, non sa cosa cercano gli investitori, non ha una metodologia pricing né il framework ORB. product-marketing-context crea una base che tutte le skill leggono — il DNA della tua startup in ogni output. Le skill seguono strutture consolidate, non template generici.
Per quale stadio di startup è più adatto?
Il toolkit è pensato per founder pre-seed e seed con prodotto pronto che preparano il primo round o il primo lancio importante. Utile anche a founder solisti al primo go-to-market, candidati YC/Techstars e product manager che pianificano un grande lancio in azienda.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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