Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Qu’est-ce que le Startup Launch Arsenal ?
Le Startup Launch Arsenal est une collection de 10 compétences Claude Code pour les fondateurs qui passent de produit prêt à financé et lancé. Elle couvre les documents et stratégies dont une startup a besoin : pitch investisseurs (structure VC 10–12 slides), séquences froides vers VC et angels, recherche de marché et dimensionnement TAM/SAM/SOM, pricing à 3 niveaux avec méthode Van Westendorp, cadre de lancement ORB en 5 phases, checklist 60+ points, deck commercial, one-pager, script de démo et séquences e-mail outbound.
Que fait la compétence product-marketing-context ?
Elle crée un document de positionnement, source de vérité unique pour votre startup. Les autres compétences le lisent automatiquement. Quand vous lancez /investor-materials, il connaît déjà problème, solution, marché, traction et demande. Quand vous lancez /launch-strategy, il connaît vos canaux et audience. Vous le construisez une fois ; le reste reste cohérent.
Quelle structure de pitch deck produit investor-materials ?
Un deck 10–12 slides dans la structure que les investisseurs attendent : Couverture (entreprise + accroche), Problème (une slide), Solution (approche, pas les features), Produit (démo), Taille du marché (TAM/SAM/SOM avec sources), Modèle économique, Traction, Go-to-Market, Équipe, Demande (montant, usage, calendrier). Elle génère aussi one-pager, mémo investisseurs et candidature accélérateur.
Qu’est-ce que le cadre de lancement ORB ?
ORB désigne les canaux Owned, Rented et Borrowed. Owned : votre liste e-mail, notifications produit, blog — vous contrôlez. Rented : Product Hunt, Hacker News, Reddit, stores — leurs règles, leur audience. Borrowed : presse, influenceurs, partenaires, réseaux d’investisseurs — l’audience d’autrui activée pour votre lancement. La compétence launch-strategy coordonne les trois dans un plan en 5 phases.
Comment fonctionne pricing-strategy ?
Quatre méthodes : sélection de la métrique de valeur, structure 3 niveaux (Good/Better/Best avec déclencheurs d’upgrade), cadre freemium vs essai gratuit, analyse Van Westendorp de sensibilité au prix. Elle produit une recommandation tarifaire complète, pas seulement un chiffre.
À quoi ressemble le calendrier sur 4 semaines ?
Semaine 1 : /product-marketing-context puis /market-research. Semaine 2 : pitch avec /investor-materials et pricing avec /pricing-strategy. Semaine 3 : /investor-outreach et /cold-email. Semaine 4 : plan de lancement avec /launch-strategy, validation avec /launch-checklist et /sales-enablement. Quatre semaines de produit prêt à prêt investisseurs et lancement.
Est-ce utile pour les fondateurs non techniques ?
Oui. Les compétences ciblent les fondateurs qui vendent et opèrent mais n’ont pas forcément l’expertise relations investisseurs, théorie du prix ou exécution de lancement. Pas besoin de coder. Il faut Claude Code et la volonté de répondre sur votre startup ; les compétences apportent méthode, structure et livrables.
Puis-je l’utiliser pour YC ou Techstars ?
Oui. investor-materials inclut un module de candidature accélérateur pour Y Combinator, Techstars et programmes similaires. Il intègre ce que les accélérateurs scrutent — coachabilité, taille de marché, équipe, croissance — et structure votre dossier en conséquence.
En quoi est-ce différent de ChatGPT pour un pitch deck ?
ChatGPT ne connaît pas votre startup ni les attentes investisseurs, n’a pas de méthodologie pricing ni le cadre ORB. product-marketing-context pose une base que toutes les compétences lisent — l’ADN de votre startup dans chaque sortie. Les compétences suivent des structures éprouvées, pas des modèles génériques.
Pour quelle étape de startup est-ce le plus adapté ?
Prévu pour les fondateurs pré-seed et seed, produit prêt, qui préparent leur premier tour ou un lancement majeur. Utile aussi aux fondateurs solo, candidats YC/Techstars et PM qui pilotent un grand lancement dans une entreprise existante.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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