Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
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Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
¿Qué es Startup Launch Arsenal?
Es una colección de 10 habilidades Claude Code para fundadores que pasan de producto listo a financiado y lanzado. Cubre los documentos y la estrategia que una startup necesita: pitch para inversores (estructura VC de 10-12 diapositivas), secuencias frías a VCs y ángeles, investigación de mercado y dimensionamiento TAM/SAM/SOM, precios en 3 niveles con metodología Van Westendorp, marco de lanzamiento ORB en 5 fases, checklist de más de 60 puntos, deck de ventas, one-pager, guion de demo y secuencias de email outbound.
¿Qué hace la habilidad product-marketing-context?
Crea un documento de posicionamiento que es la única fuente de verdad de tu startup. El resto de habilidades lo leen automáticamente. Cuando ejecutas /investor-materials, ya conoce tu problema, solución, mercado, tracción y petición. Cuando ejecutas /launch-strategy, conoce tus canales y audiencia. Lo construyes una vez; todo lo demás se mantiene coherente.
¿Qué estructura de pitch deck produce investor-materials?
Produce un deck de 10-12 diapositivas en la estructura que los inversores están entrenados a leer: Portada (empresa + eslogan), Problema (una diapositiva), Solución (enfoque, no funciones), Producto (captura), Tamaño de mercado (TAM/SAM/SOM con fuentes), Modelo de negocio, Tracción, Go-to-market, Equipo, Petición (cuánto, para qué, plazo). También genera one-pager, memo para inversores y solicitud a aceleradoras.
¿Qué es el marco de lanzamiento ORB?
ORB son canales Propios, Alquilados y Prestados. Propios: tu lista, notificaciones del producto, blog — tú controlas. Alquilados: Product Hunt, Hacker News, Reddit, tiendas de apps — sus reglas, su audiencia. Prestados: prensa, influencers, partners, redes de inversores — audiencia de otros activada para tu lanzamiento. La habilidad launch-strategy coordina los tres en un plan de 5 fases.
¿Cómo funciona pricing-strategy?
Usa cuatro metodologías: selección de métrica de valor, estructura de 3 niveles (Good/Better/Best), marco freemium vs prueba gratis, y análisis Van Westendorp de sensibilidad al precio. Devuelve una recomendación de precios completa, no solo un número.
¿Cómo es el calendario de 4 semanas?
Semana 1: /product-marketing-context y /market-research. Semana 2: pitch con /investor-materials y precios con /pricing-strategy. Semana 3: /investor-outreach y secuencias /cold-email. Semana 4: plan de lanzamiento con /launch-strategy, validación con /launch-checklist y /sales-enablement. Cuatro semanas de producto listo a listo para inversores y lanzamiento.
¿Sirve para fundadores no técnicos?
Sí. Están pensadas para quienes venden y operan pero quizá no dominan relación con inversores, teoría de precios o ejecución de lanzamiento. No necesitas programar. Solo Claude Code y disposición a responder sobre tu startup; las habilidades aportan metodología, estructura y salida.
¿Puedo usarlo para solicitudes a YC o Techstars?
Sí. investor-materials incluye un módulo para Y Combinator, Techstars y programas similares. Entiende qué buscan las aceleradoras — capacidad de aprendizaje, tamaño de mercado, equipo, crecimiento — y estructura tu solicitud.
¿En qué se diferencia de usar ChatGPT para un pitch?
ChatGPT no conoce tu startup ni qué buscan los inversores, no tiene metodología de precios ni el marco ORB. product-marketing-context crea una base que todas las habilidades leen — el ADN de tu startup en cada salida. Las habilidades siguen estructuras que los inversores esperan, no plantillas genéricas.
¿Para qué etapa de startup es mejor?
Para fundadores pre-semilla y semilla con producto listo que preparan su primera ronda o su primer gran lanzamiento. También para fundadores en solitario, solicitantes a YC/Techstars y PMs que planean un gran lanzamiento dentro de una empresa.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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