Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
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Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Was ist das Startup Launch Arsenal?
Das Startup Launch Arsenal ist eine Sammlung von 10 Claude Code Skills für Gründer auf dem Weg von produktbereit zu finanziert und live. Es deckt alle Dokumente und Strategien ab, die ein Startup braucht: Investoren-Pitch Decks (10–12 Folien, VC-Struktur), Cold-Outreach an VCs und Angels, Marktforschung und TAM/SAM/SOM-Dimensionierung, 3-Stufen-Pricing mit Van Westendorp, 5-Phasen-ORB-Launch-Framework, Launch-Checkliste mit 60+ Punkten, Sales-Deck, One-Pager, Demo-Skript und Outbound-E-Mail-Sequenzen.
Was macht der Skill product-marketing-context?
Der Skill product-marketing-context erstellt ein Positionierungsdokument als Single Source of Truth für dein Startup. Alle anderen Skills lesen es automatisch. Wenn du /investor-materials ausführst, kennt er bereits Problem, Lösung, Markt, Traction und Ask. Wenn du /launch-strategy ausführst, kennt er deine Kanäle und Zielgruppe. Du baust es einmal auf; alles andere bleibt konsistent.
Welche Pitch-Deck-Struktur liefert investor-materials?
Der Skill liefert ein 10–12 Folien Deck in der Struktur, auf die Investoren trainiert sind: Cover (Firma + Tagline), Problem (eine Folie), Lösung (Ansatz, keine Feature-Liste), Produkt (Demo), Marktgröße (TAM/SAM/SOM mit Quellen), Geschäftsmodell, Traction, Go-to-Market, Team, Ask (Betrag, Verwendung, Zeitplan). Außerdem One-Pager, Investoren-Memo und Accelerator-Bewerbung.
Was ist das ORB-Launch-Framework?
ORB steht für Owned, Rented und Borrowed Channels. Owned: deine E-Mail-Liste, Produktbenachrichtigungen, Blog — du kontrollierst sie. Rented: Product Hunt, Hacker News, Reddit, App-Stores — ihre Regeln, ihr Publikum. Borrowed: Presse, Influencer, Partner, Netzwerke von Investoren — fremdes Publikum für deinen Launch. Der Skill launch-strategy orchestriert alle drei in einem 5-Phasen-Plan.
Wie funktioniert der Skill pricing-strategy?
Der Skill pricing-strategy nutzt vier Methoden: Value-Metric-Selection (was skaliert mit dem Preis — Nutzer, Nutzung, Umsatz, Features?), 3-Stufen-Struktur (Good/Better/Best mit klaren Upgrade-Triggern), Freemium-vs.-kostenlose-Testphase-Framework (nach Aktivierungskomplexität und Marktposition) und Van-Westendorp-Preissensitivitätsanalyse (optimaler Preisbereich vor der Festlegung). Output ist eine vollständige Pricing-Empfehlung, nicht nur eine Zahl.
Wie sieht der 4-Wochen-Zeitplan aus?
Woche 1: /product-marketing-context für die Basis, dann /market-research für Wettbewerb und TAM. Woche 2: Pitch Deck mit /investor-materials und Pricing mit /pricing-strategy. Woche 3: Outreach mit /investor-outreach und /cold-email-Sequenzen. Woche 4: Launch-Plan mit /launch-strategy, Readiness mit /launch-checklist. Vier Wochen von produktbereit zu investoren- und launchbereit.
Ist das auch für nicht-technische Gründer sinnvoll?
Ja. Die Skills richten sich an Gründer, die verkaufen und operieren können, aber oft keine Tiefe in Investor Relations, Pricing-Theorie oder Launch-Execution haben. Programmieren musst du nicht. Du brauchst Claude Code und die Bereitschaft, Fragen zu deinem Startup zu beantworten — die Skills liefern Methodik, Struktur und Output.
Kann ich das für YC- oder Techstars-Bewerbungen nutzen?
Ja. Der Skill investor-materials enthält ein Accelerator-Bewerbungsmodul für Y Combinator, Techstars und ähnliche Programme. Er berücksichtigt, worauf Accelerators achten — Coachability, Marktgröße, Team, Wachstum — und strukturiert deine Bewerbung entsprechend.
Worin unterscheidet sich das von ChatGPT für ein Pitch Deck?
ChatGPT kennt dein Startup nicht, weiß nicht, wonach Investoren suchen, hat keine Pricing-Methodik und kennt das ORB-Launch-Framework nicht. Der Skill product-marketing-context legt ein Fundament, das alle anderen Skills automatisch einlesen — die DNA deines Startups steckt in jedem Output. Die Skills folgen bewährten, investorenerwarteten Strukturen, nicht generischen Vorlagen.
Für welche Startup-Phase eignet sich das am besten?
Das Toolkit ist für Pre-Seed- und Seed-Gründer gedacht, die produktbereit sind und ihre erste Runde vorbereiten oder den ersten großen Launch fahren. Es hilft auch Solo-Gründern beim ersten Go-to-Market, YC-/Techstars-Bewerbern und Produktmanagern bei einem großen Launch in einem bestehenden Unternehmen.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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