Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Hvad er Startup Launch Arsenal?
Startup Launch Arsenal er en samling af 10 Claude Code-færdigheder til grundlæggere der går fra produkt-klar til finansieret og lanceret. Den dækker alle dokumenter og strategier en startup behøver: investorpitch decks (10-12 slides VC-struktur), kold outreach til VCs og angels, markedsundersøgelse og TAM/SAM/SOM-dimensionering, 3-niveaupriser med Van Westendorp-metodologi, 5-fasers ORB-lanceringsramme, 60+ punkters launch-tjekliste, salgsdeck, one-pager, demo-manus og outbound e-mail-sekvenser.
Hvad gør product-marketing-context-færdigheden?
product-marketing-context skaber et positioneringsdokument der fungerer som den eneste sandhedskilde for din startup. Alle andre færdigheder læser det automatisk. Når du kører /investor-materials, kender det allerede dit problem, din løsning, marked, traction og ask. Når du kører /launch-strategy, kender det dine kanaler og målgruppe. Du bygger det én gang; alt andet forbliver konsistent.
Hvilken pitch deck-struktur producerer investor-materials?
Færdigheden producerer et 10-12 slides deck i den struktur investorer er trænet i: Forside (firma + tagline), Problem (ét slide), Løsning (tilgang, ikke features), Produkt (demo-screenshot), Markedsstørrelse (TAM/SAM/SOM med kilder), Forretningsmodel, Traction, Go-to-market, Team, Ask (hvor meget, hvad til, tidslinje). Den genererer også one-pager, investormemo og acceleratoransøgning.
Hvad er ORB-lanceringsrammen?
ORB står for Owned, Rented og Borrowed kanaler. Owned er jeres e-mail-liste, produktnotifikationer og blog — I styrer dem. Rented er Product Hunt, Hacker News, Reddit og app-butikker — deres regler, deres publikum. Borrowed er presse, influencers, partnere og investorers netværk — andres publikum aktiveret til jeres launch. launch-strategy koordinerer alle tre på tværs af en 5-fasers plan.
Hvordan virker pricing-strategy-færdigheden?
pricing-strategy bruger fire metoder: Value Metric Selection (hvad skal skalere med pris — brugere, forbrug, omsætning eller features?), 3-Tier Structure (Good/Better/Best med klare opgraderingstriggere), Freemium vs. gratis prøveperiode (baseret på aktiveringskompleksitet og markedsposition) og Van Westendorp Price Sensitivity Analysis (finder det optimale prisinterval før I binder jer). Den outputter en komplet prisanbefaling, ikke bare et tal.
Hvordan ser 4-ugerstidslinjen ud?
Uge 1: Kør /product-marketing-context for fundamentet, derefter /market-research til konkurrencelandskab og TAM. Uge 2: Generér pitch deck med /investor-materials og prisstrategi med /pricing-strategy. Uge 3: Byg outreach med /investor-outreach og cold e-mail-sekvenser. Uge 4: Generér launch-plan med /launch-strategy og valider med /launch-checklist. Fire uger fra produkt-klar til investor- og launch-klar.
Er det nyttigt for ikke-tekniske grundlæggere?
Ja. Færdighederne er lavet til grundlæggere der kan sælge og drive drift men måske ikke dyb ekspertise i investorrelationer, pristeori eller launch-udførelse. Du behøver ikke kode. Du behøver Claude Code og vilje til at besvare spørgsmål om din startup — færdighederne håndterer metodologi, struktur og output.
Kan jeg bruge det til YC- eller Techstars-ansøgninger?
Ja. investor-materials indeholder et acceleratoransøgningsmodul specifikt til Y Combinator, Techstars og lignende programmer. Det forstår hvad acceleratorer leder efter — coachability, markedsstørrelse, teamsammensætning, vækstrate — og strukturerer din ansøgning derefter.
Hvordan adskiller det sig fra at bruge ChatGPT til et pitch deck?
ChatGPT kender ikke din startup, ved ikke hvad investorer leder efter, har ikke en pris-metodologi og kender ikke ORB-rammen. product-marketing-context skaber et fundament som alle andre færdigheder læser automatisk — jeres startups DNA er i hvert output. Færdighederne følger også gennemprøvede investor-forventede strukturer, ikke generiske skabeloner.
Hvilken startup-fase passer det bedst til?
Værktøjskassen er til pre-seed- og seed-grundlæggere der er produkt-klare og forbereder første runde eller første store launch. Den er også nyttig for soloundertegnere første gang på markedet, YC/Techstars-ansøgere og produktchefer der planlægger et stort produktlaunch i en eksisterende virksomhed.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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