Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Co je Startup Launch Arsenal?
Startup Launch Arsenal je soubor 10 dovedností Claude Code pro zakladatele přecházející od připraveného produktu k financování a launch. Pokrývá všechny dokumenty a strategie, které startup potřebuje: investiční pitch decky (struktura 10–12 slidů pro VC), studené outreach sekvence na VC a angely, průzkum trhu a dimenze TAM/SAM/SOM, 3úrovňová cenotvorba metodikou Van Westendorp, 5fázový ORB launch framework, checklist launch s 60+ body, sales deck, one-pager, demo skript a outbound e-mailové sekvence.
Co dělá dovednost product-marketing-context?
Dovednost product-marketing-context vytvoří positioning dokument jako jediný zdroj pravdy vašeho startupu. Ostatní dovednosti ho čtou automaticky. Když spustíte /investor-materials, už zná váš problém, řešení, trh, traction a ask. Když spustíte /launch-strategy, zná vaše kanály a publikum. Postavíte ho jednou; vše ostatní zůstává konzistentní.
Jakou strukturu pitch decku produkuje investor-materials?
Dovednost produkuje deck 10–12 slidů ve struktuře, na kterou jsou investoři školeni: Titulní (firma + tagline), Problém (jeden slide), Řešení (přístup, ne funkce), Produkt (screenshot dema), Velikost trhu (TAM/SAM/SOM se zdroji), Obchodní model, Traction, Go-to-market, Tým, Ask (kolik, na co, časová osa). Generuje také one-pager, investiční memo a přihlášku do akcelerátoru.
Co je ORB launch framework?
ORB znamená kanály Owned, Rented a Borrowed. Owned jsou váš e-mailový seznam, notifikace produktu a blog — ovládáte je vy. Rented jsou Product Hunt, Hacker News, Reddit a app store — jejich pravidla, jejich publikum. Borrowed jsou média, influenceři, partneři a sítě investorů — cizí publikum aktivované pro váš launch. Dovednost launch-strategy koordinuje všechny tři v 5fázovém plánu.
Jak funguje dovednost pricing-strategy?
Dovednost pricing-strategy používá čtyři metodiky: Value Metric Selection (co má škálovat s cenou — uživatelé, využití, tržby nebo funkce?), 3-Tier Structure (Good/Better/Best s jasnými triggery upgradu), rámec Freemium vs. free trial (podle složitosti aktivace a pozice na trhu) a Van Westendorp Price Sensitivity Analysis (najde optimální cenové pásmo před závazkem). Výstupem je kompletní doporučení cenotvorby, ne jen číslo.
Jak vypadá 4týdenní časová osa?
Týden 1: Spusťte /product-marketing-context pro základ, pak /market-research pro konkurenční prostředí a dimenzi TAM. Týden 2: Vygenerujte pitch deck pomocí /investor-materials a cenotvorbu pomocí /pricing-strategy. Týden 3: Postavte outreach pomocí /investor-outreach a cold e-mail sekvencí. Týden 4: Vygenerujte launch plán pomocí /launch-strategy a ověřte připravenost pomocí /launch-checklist. Čtyři týdny od připraveného produktu k připravenosti na investory a launch.
Je to užitečné pro netechnické zakladatele?
Ano. Dovednosti jsou určeny zakladatelům, kteří umí prodávat a provozovat, ale nemusí mít hlubokou expertizu v investor relations, teorii cen nebo provedení launch. Nepotřebujete programovat. Potřebujete Claude Code a ochotu odpovídat na otázky o vašem startupu — dovednosti řeší metodiku, strukturu a výstup.
Mohu to použít na přihlášky do YC nebo Techstars?
Ano. investor-materials obsahuje modul přihlášky do akcelerátoru specificky pro Y Combinator, Techstars a podobné programy. Rozumí tomu, co akcelerátory hledají — coachability, velikost trhu, složení týmu, tempo růstu — a strukturuje vaši přihlášku podle toho.
Čím se to liší od použití ChatGPT k napsání pitch decku?
ChatGPT nezná váš startup, neví, co investoři hledají, nemá metodiku cenotvorby ani ORB launch framework. Dovednost product-marketing-context vytvoří základní dokument, který ostatní dovednosti čtou automaticky — DNA vašeho startupu je v každém výstupu. Dovednosti také dodržují osvědčené struktury očekávané investory, ne generické šablony.
Pro kterou fázi startupu je to nejvhodnější?
Sada je určena pro zakladatele pre-seed a seed, kteří mají hotový produkt a chystají první kolo nebo první velký launch. Je také užitečná pro sólo zakladatele jdoucí poprvé na trh, žadatele o YC/Techstars a produktové manažery plánující velký produktový launch v existující firmě.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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