Startup Launch ArsenalPitch Deck, Pricing & Launch Strategy — 10 Skills
What's Included
- 10 Claude Code skills
- /investor-materials — pitch deck, one-pager, memo
- /investor-outreach — VC cold email sequences
- /market-research — TAM/SAM/SOM sizing
- /pricing-strategy — Van Westendorp + 3-tier model
- /launch-strategy — 5-phase ORB framework
- /launch-checklist — 60+ item validation
- /product-marketing-context — shared positioning doc
- /sales-enablement, /slides, /cold-email
- Free lifetime updates
Requirements
- Claude Code or any Claude API skill runner
- Works on Windows, macOS, Linux
- No coding or design skills needed
- Useful from idea stage to Series A
File size: 43.8 KB
People also ask — SEO, GEO, and answer engines
Questions this product page answers (for Google and AI search)
- Startup launch checklist ORB framework
- Investor pitch deck structure for pre-seed founders
- Van Westendorp pricing for new product launch
Short answer (AEO snippet)
Ten founder skills: narrative, deck, outreach, pricing, launch phases, and checklist so you ship with a system. Startup Launch Arsenal — Gumroad link on page ($39 one-time).
Your Product Is Ready. Everything Else Isn't.
You built the thing. It works. Maybe you even have a few beta users who love it. But when someone says "so, what's next?" — your stomach drops. Because "next" means a pitch deck that doesn't put investors to sleep, a cold email that actually gets opened by a VC, pricing that isn't just "what feels right," and a launch plan that isn't "post on Twitter and hope."
You know how to build a product. You don't know how to launch a company. And every day you spend figuring it out is a day your runway gets shorter.
The Startup Launch Arsenal gives you the system. Not advice. Not a course. The actual documents, sequences, and strategies — generated for your specific startup in hours, not weeks. 10 Claude Code skills that take you from "product ready" to "funded and launched."
Hiring a pitch deck consultant costs $3,000–$10,000. A pricing consultant costs $5,000–$15,000. A launch strategist costs $2,000–$5,000. Or buy this toolkit, generate everything yourself, and spend the savings on actual growth. Your first investor meeting will be better prepared than 90% of the pitches that VC has seen this month.
4-week execution timeline:
Week 1
/product-marketing-context — Build your positioning foundation
/market-research — Competitive landscape + TAM/SAM/SOM sizing
Week 2
/investor-materials — Generate full pitch deck + one-pager
/pricing-strategy — Tier structure + Van Westendorp analysis
Week 3
/investor-outreach — Cold email sequences to VCs and angels
/cold-email — Press, beta user, and partner outreach sequences
Week 4
/launch-strategy — Full 5-phase ORB plan
/launch-checklist — 60+ item readiness validation
/sales-enablement — Sales deck + demo script + objections
The Full Arsenal
All 10 Founder Skills
Every document and strategy a startup needs to raise and launch.
Investor Skills
/investor-materialsPitch deck (10-12 slides), one-pager, investor memo, financial model, accelerator application
/investor-outreachCold email sequences to VCs and angels, warm intro templates, follow-up sequences, deck send emails
/market-researchCompetitive landscape, TAM/SAM/SOM sizing, investor diligence prep, comparable company benchmarks
Business Strategy
/pricing-strategyValue metric selection, 3-tier structure, freemium vs free trial decision, Van Westendorp price sensitivity model
/launch-strategy5-phase ORB launch using Owned/Rented/Borrowed channels — pre-launch, launch day hour-by-hour, post-launch
/launch-checklist60+ item pre-launch readiness validation — technical, marketing, sales, legal, and ops checks
/product-marketing-contextPositioning document that all other skills read automatically — your startup's single source of truth
Sales & Communication
/sales-enablementSales deck, one-page PDF, objection handling playbook, demo script, ROI calculator
/slidesPresentation design — structure, narrative flow, visual hierarchy for any deck
/cold-emailOutbound sequences for press, beta users, partners, and enterprise leads
Investor-Expected Structure
The 10-Slide Pitch Deck
What most founders get wrong: 4 slides on features, 0 slides on traction, market size from a random Google search, no clear ask. This structure fixes all of that.
Launch Strategy
The ORB Framework
Most founders launch by posting on Twitter. That's not a strategy. ORB coordinates three channel types across five phases.
Owned
Your email list, product notifications, blog, social accounts. You control these.
Rented
Product Hunt, Hacker News, Reddit, app marketplaces. Their rules, their audience.
Borrowed
Press, influencers, partners, investor networks. Someone else's audience, activated for you.
Build waitlist (target 1,000+ names), seed Product Hunt hunter relationships, write launch content in advance, brief friendly journalists.
6am ET: Product Hunt submit. 7am: Email waitlist. 8am: LinkedIn + Twitter. 9am: Communities. All day: Respond to every comment.
Convert trial users, fix what broke, collect testimonials, thank everyone who helped.
Content marketing, partnership outreach, write the 'lessons learned' post that earns press.
Document what worked and what didn't. Prep for next launch cycle with real data.
Pricing Strategy
Not Guessing. Methodology.
Most founders price by looking at competitors and picking something similar. That's not strategy. The pricing-strategy skill uses four proven frameworks.
Value Metric Selection
What should scale with price? Users, usage, revenue, or features? Getting this wrong makes every tier wrong.
3-Tier Structure
Almost always the right number. Good/Better/Best with clear upgrade triggers at each tier.
Freemium vs Free Trial
Decision framework based on activation complexity, network effects, and your market position.
Van Westendorp Analysis
Price sensitivity model that finds your optimal range by asking customers four specific price questions.
Who This Kit Is For
Pre-Seed & Seed Founders
Need investor-grade materials that don't embarrass you in the room.
Solo Founders
Need a system for going to market, not scattered blog advice.
YC / Techstars Applicants
Accelerator-specific application module built into investor-materials.
Technical Founders
Can build anything, but have never had to sell anything.
Frequently Asked Questions
Wat is die Startup Launch Arsenal?
Die Startup Launch Arsenal is 'n versameling van 10 Claude Code-vaardighede vir stigters wat van produk-gereed na befonds en bekendgestel gaan. Dit dek elke dokument en strategie wat 'n startup nodig het: beleggerpitshdekke (10–12 skywe VC-struktuur), koue benaderingsreekse aan VC's en engele, marknavorsing en TAM/SAM/SOM-bepaling, 3-vlak-prysstelling met Van Westendorp-metodologie, 5-fase ORB-bekendstellingsraamwerk, 60+ item bekendstellingskontrolelys, verkoopsdek, eenbladsy, demo-skrip en uitgaande e-posreekse.
Wat doen die product-marketing-context-vaardigheid?
Die vaardigheid skep 'n posisioneringsdokument wat as enkele bron van waarheid vir jou startup dien. Alle ander vaardighede lees dit outomaties. Wanneer jy /investor-materials uitvoer, weet dit reeds jou probleem, oplossing, mark, traksie en vraag. Wanneer jy /launch-strategy uitvoer, weet dit jou kanale en gehoor. Jy bou dit een keer; alles bly konsekwent.
Watter pitshdekstruktuur lewer investor-materials?
Die vaardigheid lewer 'n 10–12 skywe dek in die struktuur waaraan beleggers gewoond is: Voorblad (maatskappy + slagspreuk), Probleem (een skyf), Oplossing (benadering, nie kenmerke nie), Produk (demo), Markgrootte (TAM/SAM/SOM met bronne), Besigheidsmodel, Traksie, Go-to-Market, Span, Vraag (bedrag, doel, tydlyn). Dit genereer ook 'n eenbladsy, beleggermemo en versneller-aansoek.
Wat is die ORB-bekendstellingsraamwerk?
ORB staan vir Owned-, Rented- en Borrowed-kanale. Owned: jou e-poslys, produkkennisgewings, blog — jy beheer dit. Rented: Product Hunt, Hacker News, Reddit, app-winkels — hulle reëls, hulle gehoor. Borrowed: pers, beïnvloeders, vennote, beleggersnetwerke — iemand anders se gehoor vir jou bekendstelling. Die launch-strategy-vaardigheid koördineer al drie oor 'n 5-fase uitvoeringsplan.
Hoe werk die pricing-strategy-vaardigheid?
Die vaardigheid gebruik vier metodologieë: Waarde-metriek-keuse (wat moet met prys skaal — gebruikers, gebruik, inkomste of kenmerke?), 3-vlak-struktuur (Goed/Beter/Beste met duidelike opgradeer-snellers), freemium vs gratis proef-besluitraamwerk (gegrond op aktiveringskompleksiteit en markposisie), en Van Westendorp-pryssensitiwiteitsanalise (vind optimale prysreeks voor jy verbind). Uitset is 'n volledige prysaanbeveling, nie net 'n getal nie.
Hoe lyk die 4-week tydlyn?
Week 1: Voer /product-marketing-context uit om jou basis te bou, dan /market-research vir mededingingslandskap en TAM-bepaling. Week 2: Genereer pitshdek met /investor-materials en prysstrategie met /pricing-strategy. Week 3: Bou benaderingspyplyn met /investor-outreach en /cold-email-reekse. Week 4: Genereer bekendstellingsplan met /launch-strategy en valideer gereedheid met /launch-checklist. Vier weke van produk-gereed tot belegger- en bekendstellingsgereed.
Is dit nuttig vir nie-tegniese stigters?
Ja. Die vaardighede is ontwerp vir stigters wat kan verkoop en bedryf, maar dalk nie diepte in beleggerverhoudinge, prysteorie of bekendstellingsuitvoering het nie. Jy het geen kodeervaardighede nodig nie. Jy het Claude Code en bereidheid om oor jou startup te antwoord — die vaardighede hanteer metodologie, struktuur en uitset.
Kan ek dit vir YC- of Techstars-aansoeke gebruik?
Ja. Die investor-materials-vaardigheid sluit 'n versneller-aansoekmodule in vir Y Combinator, Techstars en soortgelyke programme. Dit verstaan wat versnellers soek — afrigbaarheid, markgrootte, span samestelling, groeikoers — en struktureer jou aansoek dienooreenkomstig.
Hoe verskil dit van ChatGPT om 'n pitshdek te skryf?
ChatGPT ken jou startup nie, weet nie wat beleggers soek nie, het geen prysmetodologie nie en ken nie die ORB-bekendstellingsraamwerk nie. Die product-marketing-context-vaardigheid skep 'n basisdokument wat alle ander vaardighede outomaties lees — jou startup se DNA is in elke uitset ingebak. Die vaardighede volg ook bewysde, belegger-verwagte strukture, nie generiese sjablone nie.
Watter startup-fase pas dit die beste?
Die gereedskap is vir pre-seed- en seed-stigters met 'n gereede produk wat hul eerste ronde of eerste groot bekendstelling beplan. Dit is ook nuttig vir solo-stigters wat eerste keer na die mark gaan, YC/Techstars-aansoekers en produkbestuurders wat 'n groot produkbekendstelling binne 'n bestaande maatskappy beplan.
One-Time Purchase
From Product-Ready to Funded & Launched for $39
10 Claude Code skills. Pitch deck, investor outreach, pricing strategy, ORB launch framework, 60-item checklist. Lifetime access, free updates, no subscriptions.
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